fashion, fashion show, fashion design, fashion old, fashion week, fashion women, fashion men, fashion 2010, fashion games, fashion clothing, fashion model, fashion dress, fashion 2009, fashion trends, fashion online, fashion jewelry, fashion style, fashion girls, fashion jobs, fashion wholesale, fashion high, fashion barbie, fashion shoes, fashion bug, fashion 2008, fashion size, fashion nightout, fashion doll, fashion school, fashion mall, fashion newyork, fashion fall, fashion magazine, fashion store, fashion accessories, fashion summer, fashion spring, fashion 2011, fashion ladies, fashion movie, fashion up, fashion winter, fashion hair, fashion runway, fashion spot, fashion teen, fashion vintage, fashion tv, fashion square, fashion black, fashion plus, fashion shop, fashion pictures, fashion london, fashion photos, fashion download, fashion retro, fashion wear, fashion shirts, fashion institute, fashion fever, fashion latest, fashion blog, fashion watch, fashion street, fashion jewellery, fashion merchandising, fashion art, fashion boots, fashion rocks, fashion ny, fashion outlet, fashion video, fashion uk, fashion valley, fashion college, fashion bratz, fashion jeans, fashion retail, fashion industry, fashion music, fashion tips, fashion photography, fashion jojo, fashion home, fashion songs, fashion 2007, fashion fair, fashion young, fashion recipe, fashion wedding, fashion hot, fashion jackets, fashion angeles, fashion rings, fashion japanese, fashion full, fashion history, fashion city, fashion american"' name='keywords'/>
Please Click Here to Close

Silvie Koang DO YOU LIKE FRENCH CONNECTION'S NEW 'MAN' AND 'WOMAN'? Monday, February 15, 2010 Posted by Fashion Junior at Large How are we all feeling about the new French Connection campaign? Since my boyfriend started working as a j... 5

DO YOU LIKE FRENCH CONNECTION'S NEW 'MAN' AND 'WOMAN'?

Posted by Fashion Junior at Large

How are we all feeling about the new French Connection campaign?


Since my boyfriend started working as a junior creative at ad agency Adam and Eve I've found myself naturally analysing adverts in terms of their originality and creative quirkiness, which is why I'm really enjoying the new French Connection 'For Woman' / 'For Man' campaign.  

Not everyone feels the same way (I believe one colleague used the word 'desperate' to describe it), but I think it's a pretty brave attempt by the brand to push their image in a totally new direction. You don't see many highstreet labels doing anything anywhere near as odd and interesting as this...



'The Man; a rugged, bearded and outspoken character who tells our customer how to dress. He has the physique of a bare-knuckle boxer, the brain of Voltaire and a discerning eye. Other men can learn much from him'



'The Woman is understated yet sexy. Her description is brief, as we know little of her. She is beautiful, enchanting, capricious and mystifying. We don't even catch her name'

The campaign was masterminded by Fallon London (the agency behind that Cadburys gorilla ad we all banged on about so much) who told me 'The overall brief was to launch the French Connection spring collection with a nod to the style and playfulness of the brand's original DNA'. Hence 'Franglais' lines like 'he knows not what sequins is' (check me out with my adopted knowledge of ad-land terminology).

Stephen Marks, founder and chairman of French Connection, hopes the love it or hate it buzz around the ads will translate to sales: 'We believe we have created an impactful and intelligent campaign which we hope will encourage talk-ability amongst our loyal customers and fashion opinion formers worldwide'...jobs a good'un Stephen.
Related Posts Plugin for WordPress, Blogger...

Copyright © Arty Farty Fashion Party

Template By: Arty Farty Fashion Party Sponsored By: Free For Download Themes